A specialised e-shop with Aloe Vera products — drinking gels, body cosmetics, skin care. Alongside the e-shop there is an online version of the printed catalogue and an advice section that explains the differences between the individual ranges.
Do you want to build a specialised e-shop?
We will build it on Joomla and VirtueMart. A narrow range is an advantage — an advice section, a range comparison and content can be built around it, and traffic from search engines can be built on that for years.
What a specialised e-shop needs
When you sell a single product line, you do not compete on the breadth of the range but on how well you advise. The customer arrives with a question, not with a product code.
- Product ranges compared side by side, not just listed
- An advice section and FAQ linked directly to the products
- An online version of the printed catalogue for customers who hold it in their hands
- Recommended dosage and length of a course where that makes sense
- Repeat purchase for goods that are used up within a month
- Content for search engines that does not stop at the product description
What to watch out for in this line of business
A narrow range, deep content
Fifty products will not sustain an e-shop on their own. What sustains it is the content around them — comparisons, guides, experience.
Health claims
With supplements, what you may claim is prescribed. We build the texts so they can be edited in bulk once the rules or their interpretation change.
Courses and repetition
A months supply means a customer who comes back. A reminder and a fast way to repeat an order pay off sooner than advertising.
Print and web
The printed catalogue and the e-shop have to show the same prices. We solve that with one source of data, not two manually maintained lists.