A microsite built around a single service — the cleaning of carpets and upholstered furniture. The procedure explained, a price list, the hire of cleaning equipment and an enquiry form, all on one page.
Do you want a microsite for a single service?
We will build it on Joomla. A microsite is cheap, quick and aimed at one search query. It suits a company that has one service it wants to lift above the rest.
When a microsite makes sense
A microsite is not a shrunken website. It is one page built around one query, which the customer reads all the way through and then picks up the phone.
- A single service and a single goal, meaning a phone call or an enquiry
- Copy built around a specific query, including the name of the town
- The price list on the page itself, not behind a link
- The way the work is done explained in a few steps
- A phone number reachable from anywhere on the page
- Fast loading, because there is only the one page
What to watch out for in this line of business
When it pays off
A microsite makes sense when the main website has too many services and none of them stands out in search.
One goal
Two goals on a microsite mean none. Either the phone or the form, not both at once.
A local query
The strength of a microsite comes from pairing the service with the town. That has to be in the title, in the copy and in the address.
Relation to the main website
A microsite should not compete with the main website. A link between them and a split of the topic sorts that out.