An outlet e-shop with branded clothing, handbags and accessories. Discount campaigns on the front page, a range split by type of goods and by brand, and the last pieces in each size.
Do you want to build an outlet e-shop?
We will build it on Joomla and VirtueMart. No fees on turnover and with a catalogue that can handle fast turnover — single-unit stock, changing prices and frequent clearances.
What an outlet e-shop needs
An outlet sells whatever is in stock right now, often in one size only. The catalogue changes every week, so anything done by hand ends up not being done at all.
- Last pieces with the number of remaining sizes clearly shown
- The original and the sale price side by side with the saving spelled out
- Sold-out sizes hidden from the filter automatically
- Bulk import of goods and prices from the supplier
- Time-limited promotions that start and end on their own
- Brands as a category in their own right and as a filter
What to watch out for in this line of business
One piece in stock
When only one size of a model is left, that has to be visible in the listing. Otherwise the customer clicks into an empty page and leaves.
Fast turnover
The range changes week by week. Creating products by hand cannot keep up, an import from the supplier is a necessity.
Credibility of the discount
A struck-through price has to match the real price history. The lowest price of the last thirty days belongs on the product page.
Bargain hunters
An outlet customer comes back for the next promotion. A newsletter and new-arrival alerts return more here than broad advertising.