An e-shop with drugstore goods and cosmetics for men and women. Brand campaigns on the front page, categories by type of goods and a long history of selling established brands.
Do you want to build a drugstore e-shop?
We will build it on Joomla and VirtueMart. No fees on turnover, which in a drugstore business with thin margins is not a detail but the difference between profit and loss on an order.
What a drugstore e-shop needs
A drugstore is a volume business with thin margins. Price, availability and getting more units into the basket are what decide. Every manual step in the process eats into the profit.
- Buying by the unit and by the pack within one product page
- Quantity discounts and free shipping above a threshold you set yourself
- Automatic import of supplier price lists and stock levels
- Feeds for comparison sites with EAN codes, so goods match an existing product page
- A loyalty programme for repeat purchases of consumables
- A fast way to reorder what the customer buys regularly
What to watch out for in this line of business
Thin margins
In a drugstore every percentage point counts. Fees on turnover, retyping price lists by hand and unnecessary shipping costs add up to real money.
Price war
Comparison sites push prices down. It pays to carry a range that is not on those sites at all and to keep the margin on it.
Order value
Raising the average order is cheaper than winning a new customer. Packs, sets and free shipping above a threshold are the simplest tools for it.
Stock
A drugstore orders by the pallet. Stock levels have to be right, otherwise you sell what you do not have and then sort it out on the phone.