An e-shop with handbags, suitcases, backpacks and leather accessories. The range is split for women and for men, new collections sit on the front page, with free shipping above a threshold and a money-back guarantee.
Do you want to build an e-shop with fashion accessories?
We will build it on Joomla and VirtueMart. No fees on turnover and with a catalogue that can be filtered by size, material and colour — not only by category.
What a fashion accessories e-shop needs
A handbag is bought with the eyes but returned because of its size. The more precise the figures and the photographs, the fewer returns and the fewer calls to customer service.
- Dimensions, weight and capacity as filterable values
- Colour variants of one model within a single product page
- Photographs with a sense of scale or on a model, not only on a white background
- Materials and care next to the product, not buried in the terms and conditions
- New collections as a separate category with their own banner
- Simple returns, so the customer dares to buy unseen
What to watch out for in this line of business
Returns
With fashion accessories a large share of the goods comes back. A fast returns process costs less than a lost customer.
Dimensions
The most common reason for a return is that the bag is different from what the customer imagined. Dimensions and a photo with scale cut that fastest.
Collections and clearance
Last years collection should not sit next to the new one at the same price. Moving it to clearance automatically by date frees up the warehouse.
Seasonality
Suitcases sell before the holidays, backpacks before school. Categories and campaigns can be planned ahead and launched on a given day.