An e-shop with dietary supplements and products for a healthy lifestyle. The catalogue is organised both by product type and by purpose of use, with sale prices showing the actual saving, gifts with an order and a magazine that brings in traffic from search engines.
Do you want to build an e-shop with dietary supplements?
We will build it on Joomla and VirtueMart. An open-source solution with no fees on turnover, your own hosting and full control over your data and your customer database. We can also take over an existing e-shop — add feeds and measurement to it and make it faster.
What an e-shop with dietary supplements needs
Someone buying supplements buys repeatedly and searches by purpose — immunity, detox, weight loss, joints, sleep. The structure of the catalogue has to match that, otherwise the customer never reaches the product at all.
- A catalogue organised by product type and by purpose of use, one product in several categories
- Variants and pack sizes (volume, flavour, number of units) inside a single product page
- Batch and expiry tracking for goods with a limited shelf life
- Sale prices showing the actual saving, gifts with an order and quantity discounts
- A loyalty programme and repeat orders for returning customers
- A magazine and advice section, in other words content that brings traffic from search engines
What to watch out for in this line of business
Health claims
Only approved claims may be used for dietary supplements and the rules keep changing. We therefore build the descriptions so they can be edited in bulk, not one product at a time.
Comparison sites and feeds
Google Shopping and the local comparison sites all want a clean XML feed with variants, availability and EAN codes. We generate it straight from the e-shop, with no manual export.
Repeat purchase
Most of the revenue in nutrition comes from existing customers. A loyalty programme and a fast way to reorder pay off better here than new acquisition.
Conversion tracking
Blocked cookies take data away. We supply server-side tracking for GA4 and Google Ads as part of the e-shop, so you know what actually pays off.