The website of a company with its own production of pergolas, carports and shading systems. A gallery of completed work, an overview of the types of structure and an enquiry form for a bespoke job.
Do you want a website for custom manufacturing?
We will build it on Joomla. With bespoke work it is not the price list that sells but the finished jobs. We build the website so the gallery leads to an enquiry rather than ending up as a photo album.
What a custom manufacturing website needs
The customer is not buying a pergola from a catalogue, they are buying a solution for their own yard. They decide on whether they can see something at your place that resembles what they have at home.
- A gallery of completed work sorted by type of structure, not by date
- Dimensions and materials given for every example
- An enquiry form that asks for dimensions and a photograph of the site
- An explanation of what in-house production means for the price and the lead time
- Colour and material options shown as examples
- An indicative price range, so unrealistic enquiries stop arriving
What to watch out for in this line of business
The gallery as a salesman
A photograph of a similar job does more for an enquiry than a page about the company. It is worth building the website around it.
A photograph from the customer
When an enquiry includes a photograph of the site, the road to a quotation gets several e-mails shorter.
An idea of the price
Without an indicative price you get enquiries from people with unrealistic budgets. A range saves time on both sides.
Season
Enquiries arrive in spring, the fitting happens in summer. The website can use the winter months to fill the capacity in advance.