A web presentation for a brand of tennis, squash and badminton equipment. A catalogue of models with technical parameters, an explanation of the technologies used and information for dealers.
Do you want a website that sells the brand?
We will build it on Joomla. A brand website does not sell units, it sells the reason a customer picks you — the technology, the model catalogue and the list of dealers where the goods can be bought.
What a brand presentation needs
A brand website has a different job from an e-shop. It is not there to close an order but to prepare a decision that will be completed at a dealer or in a physical store.
- A catalogue of models with parameters but without a basket and prices
- Technologies explained in language a non-specialist understands
- A list of dealers and service points searchable by location
- A section for trade partners with materials to download
- News and model ranges by season
- A multilingual version for the markets the brand operates in
What to watch out for in this line of business
A website without a basket
When you do not sell directly, success is measured differently — a click through to a dealer, a catalogue download, an enquiry. The tracking has to match that.
Materials from head office
The brand sends photographs and copy in one format for the whole of Europe. The website has to take them over rather than have them retyped by hand.
Model years
A new range must not erase the previous one. A customer with a three-year-old racket is still looking for information about it.
Dealers
The list of points of sale tends to be the most visited page on a website like this. It is worth more effort than it seems.