An e-shop with skin care — cleansers, serums, anti-ageing ranges and beauty-from-within supplements. The range is split by product type and by what the skin needs, with a promotion of the month and new arrivals.
Do you want to build a skin care e-shop?
We will build it on Joomla and VirtueMart. No fees on turnover, your own customer database and a catalogue that can sell a whole routine, not just individual jars.
What a skin care e-shop needs
Skin care does not sell by the unit, it sells by the routine. The customer wants to know what to use in the morning, what in the evening and in what order. Whoever tells her that sells three products instead of one.
- Routines and sets in which the products follow on step by step
- Recommendations by skin type, age and the problem being solved
- Active ingredients as a filter, not just as a sentence in the description
- Sets priced below the sum of the individual products
- A reminder to reorder once a product runs out
- Content about skin care that brings traffic before the customer knows the brand
What to watch out for in this line of business
Selling the routine
The average order grows when products are offered in sequence rather than alphabetically. That sequence can be stored in the catalogue and used automatically.
Active ingredients
Retinol and hyaluronic acid are searched for by name. When they are a filter in the e-shop, you pick up traffic that the competition leaves on the table.
Returns
Cosmetics come back more often than other goods. A fast and clear returns process cuts the number of calls to customer service.
Loyalty
Someone who finds their range stays with it for years. A loyalty programme pays off here more reliably than a discount for new customers.