An e-shop with skis, ski wear and winter sports equipment. The catalogue is split by brand, the new seasons arrivals sit on the front page and outside winter it is complemented by a summer range.
Do you want to build an e-shop for sports equipment?
We will build it on Joomla and VirtueMart. No fees on turnover and with a catalogue that can take a seasonal peak — and switch to a different range out of season without rebuilding the website.
What a seasonal e-shop needs
A ski e-shop makes most of its turnover in three months. For the rest of the year it works through the stock it has left. The website has to support both, not merely survive them.
- Switching the range by season without touching the structure of the website
- The new collection and last years clearance side by side but clearly distinguished
- Ski and binding sets offered at a better price
- Servicing and rental as a service that can be booked from the website
- Size charts per manufacturer for boots and clothing
- Pre-orders for goods that only arrive before the season
What to watch out for in this line of business
The peak
December and January bring the e-shop as much traffic as the rest of the year put together. Speed and caching are dealt with in the summer, not in December.
Clearance
Last years collection has to leave the warehouse. Moving it to clearance automatically by date does that without manual work.
Sets
Skis with bindings and servicing carry a higher margin than skis alone. The catalogue has to be able to offer a set as a single item.
Out of season
The website should not stand idle for half the year. A summer range or a rental service keeps both traffic and revenue up.