An e-shop with sports nutrition, fitness food and equipment, connected to a physical store. Fresh food, dietary supplements and equipment in a single catalogue, with the option to collect in person.
Do you want to build a sports nutrition e-shop?
We will build it on Joomla and VirtueMart. No fees on turnover and connected to the physical store — one stock, one set of prices, collection in store as a full shipping option.
What a sports nutrition e-shop needs
Sports nutrition is a repeat purchase on a short cycle. The customer buys the same flavour every month and wants it in the basket within two minutes, not to hunt for it all over again.
- Flavours and weights as variants of one product page
- Nutritional values in a structured form, so they can be compared
- The price per kilogram or per serving next to the price per pack
- Collection in store with the goods reserved
- Repeating the previous order with a single click
- Sets and stacks that offer supplements together
What to watch out for in this line of business
Price per serving
Sports nutrition customers work out the price per dose, not per pack. Show that in the catalogue and you sell the more expensive but better value pack.
The physical store
One stock for the web and the store ends the argument about what is available. Collection in store is also the cheapest shipping you have.
Fresh food
Goods with a short shelf life belong in the e-shop, but they need their own rules for stock, shipping and write-offs.
Brand loyalty
Someone who gets used to a flavour does not change it. Order history and a reminder to reorder work better here than a discount.