The website of a leasing company offering finance leasing, loans, insurance, grant advice and vehicle imports. Every product has its own explanation and its own route to an enquiry.
Do you want a website that explains a complicated service?
We will build it on Joomla. When you offer five different products, the websites main job is not to look good but to lead every client to the one that fits without getting them lost.
What a website with several services needs
A client arrives with one specific need. If the front page buries them under everything you can do, they leave before finding their own.
- Every service as a route of its own with its own enquiry form
- A signpost built around what the client needs, not around product names
- The difference between a lease, a loan and an operating lease
- Grant advice as a separate section with the deadlines of the calls
- Used and imported vehicles with their own listing
- An enquiry form reachable from every page
What to watch out for in this line of business
The signpost
The client does not know whether they want a lease or a loan. They know they need a car. The website should be organised accordingly.
Grant deadlines
Calls for applications have closing dates. A website that keeps track of them brings clients in exactly when they are deciding.
Used vehicles
The vehicle offering changes. It has to be manageable without a programmer, otherwise it goes stale within a month.
Statutory information
Financial services have their own rules about what must be published. It is better to plan for them in advance.