We run campaigns for e-shops as well as for companies selling a service in their region. Accounts are managed under our own MCC and we work straight through the Google Ads API — not by clicking around the interface. That is how we see things a regular report never shows, and how we can evidence every single change.
What we do for you
- Measurement first, everything else after. Before we touch a budget or bidding, we verify that conversions are tracked correctly at all. Broken order tracking does not look like a bug — it looks like a drop in performance and it burns money.
- Account analysis and a plan of changes. We break performance down by campaign, product and audience. The output is a concrete plan: what will change, why, and what we expect from it.
- Nothing changes without your approval. Not a single write reaches the account before you sign it off. Every write is logged and verified to have landed the way it should.
- Copy and assets for Performance Max. Headlines and descriptions are generated from the content of your site, following your strengths, tone of voice and banned words — within Google limits and ready to import.
- Regional targeting for local services. For businesses with a catchment area we target kilometres, not regions. A region delivers your ads to its far end and skips the nearby town just across the border.
- Shopping feed and Google policies. We watch for feed errors and for the restrictions Google puts on whole product categories, and we resolve them so they do not block the rest of the account.
What it looks like in practice
Three examples from the tools we use. The numbers come from a demo account — we never show real client data.
How we steer it
E-shops on cost of sale
Campaigns are run against the share of revenue spent on ads. The goal is not the cheapest click, but revenue that still fits your margin.
Lead generation on cost per lead
For enquiry-driven and local clients we steer the account by the cost of a submitted form or a phone call — by what actually lands on your desk.
Budgets and targets are moved in steps and with time in between, so the campaign can learn — not in one jump that throws performance off.
Who it is for
E-shops
Stores with real revenue coming from Google Ads, where it pays off to watch the feed, product data and cost of sale campaign by campaign.
Companies collecting enquiries
Websites where success is measured by a submitted form or a phone call, not by traffic.
Local services
Businesses with a catchment area that need customers within driving distance — not a budget spread thin across a whole region.
AI that does the work — not the presentation
Google Ads itself already runs on machine learning. The question is not whether you use AI, but whether you give it the right input and whether somebody checks what it does. In our hands AI does three specific things.
Writes ad copy from your website
Headlines and descriptions come from the content of your pages and your strengths, within Google limits and respecting what must not be said about your business. You approve them, we deploy them.
Reads data nobody would read by hand
Campaigns, products, audiences, search terms, feed errors — everything gets processed and only the things worth a decision surface.
Drafts the changes with reasoning
You get a plan, not a pile of numbers: what to change, why, and what we expect from it.
What AI does not do
It never touches your account on its own. Budgets, targets and copy change only after you approve them. A human is accountable for the result — AI only handles the preparation there would otherwise be no time for.