The website of a finance company offering loans for cars, lorries, machinery, technology and property. An explanation of the individual types of financing and a no-obligation application.
Do you want a website for financial services?
We will build it on Joomla. With financing it is clarity that decides. The website has to explain the difference between the products before the client starts asking, and then lead them smoothly to an application.
What the website of a finance company needs
A business client does not compare the rate alone. They want to know what can be financed, how long it takes and what they have to provide. A website that says so straight away saves the salesperson the first meeting.
- An overview of what can be financed right on the front page
- The difference between a loan and a lease without the jargon
- An indicative calculation of the monthly instalment
- A list of the documents the client has to provide
- A no-obligation application with a minimum of required fields
- Statutory information and documents somewhere findable
What to watch out for in this line of business
Clarity
Most clients confuse leasing with a loan. Whoever explains it without the jargon wins the first round.
Regulation
Financial services carry mandatory disclosure duties. It pays to deal with them while the website is being built rather than during an inspection.
A calculator
An indicative instalment tends to be the strongest element of a website like this. Even a rough estimate holds a visitor longer than a table of rates.
A long decision
The client comes back several times before deciding. Content that helps them between visits pays off better than advertising.