An e-shop with colour cosmetics — primers, powders, mascaras, eyeliners. Shades handled as variants of a single product page, sale prices with the original price struck through and reviews from customers.
Do you want to build an e-shop with colour cosmetics?
We will build it on Joomla and VirtueMart. No fees on turnover and with a catalogue that can handle dozens of shades of one product without turning into an unreadable list.
What an e-shop with colour cosmetics needs
Colour cosmetics sell by shade. Every shade also means another stock item, another photo and another line in the feed. Either the catalogue handles that systematically, or it does not handle it at all.
- Shades as variants of one product page, not as separate products
- Colour swatches in the shade picker instead of a list of names
- Reviews and photos from customers right next to the product
- An advice section with make-up tips that brings traffic from search engines
- Sets and routines, where more units are sold at once
- Stock kept per shade, so nothing is sold that is not there
What to watch out for in this line of business
Loyalty to a shade
Once someone finds their shade, they buy it again. Order history and a fast way to repeat a purchase make up a large share of the revenue.
Photographs
The shade in the photo and the shade on the customers screen differ. A swatch on skin and a description of the tone help more than the manufacturers name for it.
Ingredients and allergens
The ingredient list belongs with the product in a structured form, not as an image. It can then be filtered and a customer with an allergy chooses for herself.
Catalogue performance
Hundreds of variants can slow an e-shop down. We deal with that through indexes and filter caching before the catalogue grows.