The wholesale side of an e-shop with dietary supplements — a section for companies with its own prices, its own login and buyer registration. Alongside sales to end customers, the same catalogue runs on different terms.
Do you want an e-shop that sells to companies and to end customers?
We will build it on Joomla and VirtueMart. One catalogue, one stock and two sets of prices and terms — a wholesale customer sees their prices the moment they log in.
What a wholesale e-shop needs
A business buyer does not shop like a consumer. They know the product codes, they order by the case, they need an invoice with payment terms and they do not want to click through marketing banners.
- Price lists per buyer group, visible only after logging in
- Ordering by product code, pasting a whole list at once
- A minimum order and buying by the case or by the pallet
- An invoice with payment terms instead of payment in advance
- Purchase history and a fast way to repeat a regular order
- Buyer registration with approval rather than automatic sign-up
What to watch out for in this line of business
Prices only after logging in
Wholesale prices should not be public. The catalogue has to be able to hide the prices and still stay visible to search engines.
Speed of ordering
A company buyer wants to paste in the codes and send. Bulk adding to the basket saves more time than any improvement in looks.
Payment terms and limits
Payment terms bring risk with them. A credit limit per buyer can be enforced right inside the e-shop.
One stock, two modes
A separate wholesale website means two stocks and two sets of mistakes. One installation with two price lists is easier to maintain.